Subway Aruba Image Refreshment
Client: Subway
Agency: Stradius Aruba
Category: Print & TV
(Co-)responsible for: Concept, Art-Direction, Animation
Team with: Raygen Zuiverloon (Copy)
Translation: "Are you fresh?"
The catchy, in-your-face “BO TA FRESCO?” line asks the reader if he or she feels good and self-assured and on the other hand if he or she has a healthy lifestyle.
Extra info: The purpose of this campaign was to rejuvenate the Subway brand on Aruba. There's a lot of competition from McDonald's, Burger King, Taco Bell and the like. Subway wasn't 'hot' anymore among Aruban youngsters. They also want to offer a healthier alternative to junk food. The slogan “BO TA FRESCO?” has become a real catch phrase in Aruba!
Agency: Stradius Aruba
Category: Print & TV
(Co-)responsible for: Concept, Art-Direction, Animation
Team with: Raygen Zuiverloon (Copy)
Translation: "Are you fresh?"
The catchy, in-your-face “BO TA FRESCO?” line asks the reader if he or she feels good and self-assured and on the other hand if he or she has a healthy lifestyle.
Extra info: The purpose of this campaign was to rejuvenate the Subway brand on Aruba. There's a lot of competition from McDonald's, Burger King, Taco Bell and the like. Subway wasn't 'hot' anymore among Aruban youngsters. They also want to offer a healthier alternative to junk food. The slogan “BO TA FRESCO?” has become a real catch phrase in Aruba!
posted by ejpeg | 1:29 PM
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