Coastguard wants you!
Client: Coastguard for the Netherlands Antilles and Aruba
Agency: Stradius
Category: Recruting campaign
Responsible for: Concept, Art-Direction
Team with: De Schrijfkeizer (Copy)
Extra info: The Coastguard for the Netherlands Antilles and Aruba is looking for new personnel. And in contrast with other possible employers, they offer a rather exciting career for adventurous youngsters. A non-boring career to be exact. So a poster was made and distributed at places where the target audience was to be found. Pictured was only the image of a sleeping young man and the slogan/URL: www.noboringcareer.an. Thus triggering the curiosity of passersby. When they browsed to the URL they would see the commercial from which the image came. Plus a possibility to sign-up for the Coastguard. The film was also shown on TV.
Agency: Stradius
Category: Recruting campaign
Responsible for: Concept, Art-Direction
Team with: De Schrijfkeizer (Copy)
Extra info: The Coastguard for the Netherlands Antilles and Aruba is looking for new personnel. And in contrast with other possible employers, they offer a rather exciting career for adventurous youngsters. A non-boring career to be exact. So a poster was made and distributed at places where the target audience was to be found. Pictured was only the image of a sleeping young man and the slogan/URL: www.noboringcareer.an. Thus triggering the curiosity of passersby. When they browsed to the URL they would see the commercial from which the image came. Plus a possibility to sign-up for the Coastguard. The film was also shown on TV.
posted by ejpeg | 1:29 PM
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