KABGA Passport
Client: The Cabinet of the Governor of Aruba (KABGA)
Agency: Stradius Aruba
Category: Print
Responsible for: Concept, Art-Direction
Team with: De Schrijfkeizer (Copy)
Translation: "Without a passport you won't get far."
Extra info: How do you get people to realize that they always have to have a valid passport? After all a passport is not something that you need every day… Well, using fake travel ads, offering what seems to be an extremely cheap travel opportunity is a good start. These ads (and billboard) pointed to a specially created website and a special phone number. Numerous people fell for it and called the number or visited the website, hoping for a cheap vacation. And they got the message: 'Sin paspoort valido bo no ta yega leu’.
Agency: Stradius Aruba
Category: Print
Responsible for: Concept, Art-Direction
Team with: De Schrijfkeizer (Copy)
Translation: "Without a passport you won't get far."
Extra info: How do you get people to realize that they always have to have a valid passport? After all a passport is not something that you need every day… Well, using fake travel ads, offering what seems to be an extremely cheap travel opportunity is a good start. These ads (and billboard) pointed to a specially created website and a special phone number. Numerous people fell for it and called the number or visited the website, hoping for a cheap vacation. And they got the message: 'Sin paspoort valido bo no ta yega leu’.
posted by ejpeg | 7:20 AM
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